Targeted Advertising Meets Creative Writing
An ad for this site popped up for me today on Facebook:
http://braithwaitewallets.com/wallets/9-orpheus
Aside from the disturbing accuracy with which Facebook now places ads in front of me (guitar player, IT income, appreciation for crafts/functional art), the true genius of the site lies in the narratives surrounding each wallet, the spirit of which I paraphrase here:
As Xavier, known to his more intimate associations as ‘Jay,’ read the subtly placed advertisement, he asked himself why he had never recognised the wallet as the natural extension of his persona that it . . . Must . . . BE! Perhaps this was a portion of his gentlemanly education that his Grandfather’s manservant, Gerard, had carelessly overlooked, or, more likely, it was a nugget of gold that Xavier had overlooked when rejecting the rest of the Aristocratic dross forced upon him by his imperious progenitors.
But then, why couldn’t he have the best of both worlds: artistic refinement with a common touch? Xavier reached for his now patently inferior wallet, with not a little disgust, to retrieve his credit card and place the order that would validate his standing amongst his peers while showing his ancestors the mettle of which he was made. . . .
The sad thing is that it is a very pretty wallet and if I could get past paying $107 plus tax and shipping for less than a square foot of leather that will spend most of its functional life pressed snugly against my sweaty left ass-cheek, I’d likely buy it in a heartbeat.